"Monsanto Launching Its First Biotech Sweet Corn"

"Monsanto Co. is preparing to launch a genetically altered sweet corn, marking the global seed company's first commercial combination of its biotechnology with a consumer-oriented vegetable product.

The sweet corn seed, which will be available to farmers this fall, has been genetically altered to tolerate treatment of Monsanto's Roundup herbicide, and to fight off insects that might attack the plants, said Consuelo Madere, Monsanto vice president of the company's global vegetable business.

The 'triple-stack' sweet corn is aimed at the fresh market, a relatively small market sector with total U.S. plantings of about 250,000 acres, said Madere. She declined to say how large of a launch the company was making, only to say it would be 'very, very small.'"

Carey Gillam reports for Reuters August 4, 2011.