"Damage to the natural world isn’t factored into the price of food. But some governments are experimenting with a new way of exposing the larger costs of what we eat."
"As pricey as a run to the grocery store has become, our grocery bills would be considerably more expensive if environmental costs were included, researchers say. The loss of species as cropland takes over habitat. Groundwater depletion. Greenhouse gases from manure and farm equipment.
For years, economists have been developing a system of “true cost accounting” based on a growing body of evidence about the environmental damage caused by different types of agriculture. Now, emerging research aims to translate this damage to the planet into dollar figures.
By displaying these so-called true prices, sometimes next to retail prices, researchers hope to nudge consumers, businesses, farmers and regulators to factor in the environmental toll of food."