"Brazilian meat giant JBS invested just 0.03 percent of annual revenues into climate measures, researchers found."
"Global meat and dairy giants are investing just a fraction of their revenues into cutting emissions despite being among the world’s largest polluters, according to new estimates.
Company spending on advertising outstripped that on low-carbon solutions, the report by campaign group Changing Markets Foundation found, as corporations ramped up attempts to win consumers over with their green credentials.
The meat and dairy sector – responsible for over 14 percent of global greenhouse gas emissions – has come under increasing pressure in recent years to tackle major climate harms.
The New Merchants of Doubt, published on Thursday, examines the climate targets, lobbying records and advertising campaigns of 22 of the largest livestock companies, through case studies in the U.S., the UK, the EU, Australia, New Zealand, Italy, and Brazil."
Clare Carlile and Brigitte Wear report for DeSmog July 22, 2024.
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